The truth is, you may be weary of our term "cheep"... if you are reminded of its evil step-sister "cheAp." However, our goal at Vino Cheepo is to challenge this negative stigma on that word in the wine industry. The fact is, you can get excellent quality wine these days at a discount without breaking the bank. The wine you buy for less DOES NOT have to be lower quality or inferior! Some of the best sommeliers in the world will tell you that you don't have to spend top dollar for a delectable wine. We created this wine shop for anyone who appreciates great-tasting wine but doesn't want to spend hundreds or thousands per bottle. C'MON... IN THIS ECONOMY?!? According to us, buying wine for "cheep," is empowering!